The Business Box Blog — Direct mail printing

Can we afford a printed neighbourhood mail campaign? As business owners, we all want to know about costs.  My children, with recent university degrees, are quick to remind me to look at "Return on Investment" when evaluating marketing choices. i.e. if I don't spend, I can't grow! .  They are right, of course, but even if you are trying to make this ROI evaluation, you do need to know the cost! So let's look at two mailing,  A new hypothetical  restaurant that needs customers for its takeout service. A real live mailing of a postcard by the Business Box. Our plan is...

Direct Mail Marketing in 2021 As you prepare plans to market your organization in the changing (and challenging) business environment of 2021, it's important to consider direct mail (actually printed and delivered to your physical address!). This article highlights some interesting numbers from a website which, although having a strong bias, according to its name, are backed up by cited research. Anecdotally, our customers repeatedly have success creating and maintaining sales (or generating donations in the case of non-profits), using addressed targeted mail and neighbourhood mail, which is unaddressed print sent via Canada post to targeted areas. This article confirms...