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Neighbourhood Mail Success

Posted by Mike Simpson on

Friday afternoon - too nice to be in working, so let's be brief.

The Business Box printed and distributed 2500 postcards in the middle of March to businesses in Beaconsfield, Kirkland, Pointe Claire, Baie d'Urfe and Ste Anne de Bellevue..

A few weeks later, it's interesting to note that we have generated just enough profit fromt the new business to pay for the cost of the mailing.  That may not seem like a win, given the time and effort spent on creating the first mailing.  However, it's not difficult to ascertain that the actual life value of a new customer can not be estimated after just one order.

In fact I'm so excited that we will try and get our next mailng out the last week of April.  We will give more concrete information - more pricing.  

Conclusion: let's get Canada Post working for more West Island businesses!


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