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Nouvelles

Why Offer Same Day Printing?

Publié par Mike Simpson le

It seems that maybe, despite the Pandemic, business may be about to pick up.  Why the optimism? I believe that entrepreneurs are starting to get busy once again because we are seeing a rise in emergency printing requirements.  In the fifteen years that we have been providing printing services for the West Island, we have always strived to get people out of jams.  For whatever reason, there are a lot of situations where customers suddenly need quick printing. Fortunately, we are equipped for exactly these demands. For example, this Monday morning, we are starting off are day with 100 same day...

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Business Box Equipment Purchases

Publié par Mike Simpson le

New Printing Equipment Although he Business Box has had a huge hit in sales since the Covid Pandemic began, it would be irresponsible not to invest in equipment to keep improving our operations. Label Cutting Machine One are where we have maintained steady sales during the pandemic has been in stickers and labels.  Many busineses are looking to create different sticker to promote their products, and with many entrepreneurs launching new products, there are always labels required. A few weeks ago, we began operating a great new finishing tool.  The machine is called the Intec LC 600.  Its primary function...

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Neighbourhood Mail Success

Publié par Mike Simpson le

Friday afternoon - too nice to be in working, so let's be brief. The Business Box printed and distributed 2500 postcards in the middle of March to businesses in Beaconsfield, Kirkland, Pointe Claire, Baie d'Urfe and Ste Anne de Bellevue.. A few weeks later, it's interesting to note that we have generated just enough profit fromt the new business to pay for the cost of the mailing.  That may not seem like a win, given the time and effort spent on creating the first mailing.  However, it's not difficult to ascertain that the actual life value of a new customer...

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How much does Direct Mailing Cost?

Publié par Mike Simpson le

Can we afford a printed neighbourhood mail campaign? As business owners, we all want to know about costs.  My children, with recent university degrees, are quick to remind me to look at "Return on Investment" when evaluating marketing choices. i.e. if I don't spend, I can't grow! .  They are right, of course, but even if you are trying to make this ROI evaluation, you do need to know the cost! So let's look at two mailing,  A new hypothetical  restaurant that needs customers for its takeout service. A real live mailing of a postcard by the Business Box. Our plan is...

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A Few Numbers to Promote Direct Mail Printing

Publié par Mike Simpson le

Direct Mail Marketing in 2021 As you prepare plans to market your organization in the changing (and challenging) business environment of 2021, it's important to consider direct mail (actually printed and delivered to your physical address!). This article highlights some interesting numbers from a website which, although having a strong bias, according to its name, are backed up by cited research. Anecdotally, our customers repeatedly have success creating and maintaining sales (or generating donations in the case of non-profits), using addressed targeted mail and neighbourhood mail, which is unaddressed print sent via Canada post to targeted areas. This article confirms...

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