Written by Jillian Simpson, Owner of It’s Flippin Thrift
There are countless applications of print media and how it can be beneficial for marketing, but the subject on which I would like to discuss today is how you can use printed media to grow and strengthen your brand’s image. As an entrepreneur and small business owner I am very appreciative of the help that The Business Box’s printing services have given me to solidify It’s Flippin Thrift’s brand image.
What is branding?
Branding, by definition is using a name, logo, symbols or designs that are easily associated with the company or business. All businesses can benefit from banding as it helps distinguish and differentiate them from other businesses in the same industry.
Creating cohesive promotional materials
When it comes to print media and branding, I would highly recommend using your logo often and having it visible on every item so that your customers will quickly begin to recognize it. I would also recommend creating cohesive marketing/print products with matching colour schemes and the same family of fonts. Using the same colour scheme and fonts for your promotional marketing & media, both in print and online, allows customers to identify them with your brand, and thus your brand awareness has begun!
How I used print media with It’s Flippin Thrift
Initially for my business I began by packaging every order with a “thank you” business card containing all of my social media and contact information so that customers can stay in touch after their purchase. I have no direct way to track how many people actually look at these and follow me, however, I know that a few have as I have received messages from my customers and have made friendships with clients after they have followed me!
As my sales increased and my business grew I was grateful and wanted more ways to thank my customers and new friends for supporting my business. I designed some “thank you” postcards so that I could write personalized messages to repeat customers or friends who purchase from me. I know that I personally keep any hand written note that I receive from other small businesses as I appreciate the sentiment and effort behind it.
The latest addition to my “thank you” collection is branded thank you stickers that I can stick on the outside of my packages. These help add a personalized touch to semi-generic polymailers and not so exciting recycled boxes. They also support my brand image and are the first impression that a customer has when they see their item arrive in the mail.
What can you do?
Some print materials that can help you start this process are business cards, thank you cards, postcards, stickers, labels, posters, and more!
I encourage you to check out The Business Box’s website for more ideas and to contact them if you have any questions, need more ideas, or don’t see what you’re looking for!
www.thebusinessbox.ca
https://x.com/NP5230322012050/status/2064220369654100395?s=20
https://bsky.app/profile/thanabodee02.bsky.social/post/3mntid6h3qk26
https://Thanabodee168.raindrop.page/newza-71770360
https://mastodon.social/@Thanabodee168/116718568253187130
https://tooter.in/Thanabodee168/posts/116718584186458737
https://multy.me/yqZaP
https://www.mangago.me/home/mangalist/4321845/
https://www.mangago.me/home/mangalist/4321849/
https://www.mangago.me/home/mangalist/4321851/
https://www.mangago.me/home/mangalist/4321857/
https://www.mangago.me/home/mangalist/4321860/
https://www.mangago.me/home/mangalist/4321862/
https://www.mangago.me/home/mangalist/4321873/
https://www.mangago.me/home/mangalist/4321875/
https://www.mangago.me/home/mangalist/4321878/
https://www.mangago.me/home/mangalist/4321882/
https://www.mangago.me/home/mangalist/4321880/
https://www.mangago.me/home/mangalist/4321889/
https://www.mangago.me/home/mangalist/4321890/
https://www.mangago.me/home/mangalist/4321891/
https://www.mangago.me/home/mangalist/4321892/
https://www.mangago.me/home/people/5634976/list/
https://www.mangago.me/home/mangalist/4322406/
https://www.mangago.me/home/mangalist/4322705/
https://factsplat.com/splats/877fe702-26fd-49d6-b15e-51b2d0f29bc9
https://zenn.dev/garageplay/scraps/3a43814f4aa370
https://www.mangago.me/home/mangalist/4322708/
https://zenn.dev/garageplay/scraps/5e3d12218c8926
https://www.mangago.me/home/mangalist/4322735/
https://www.mangago.me/home/mangalist/4322740/
https://zenn.dev/garageplay/scraps/caab4b39d6ef1d
https://zenn.dev/garageplay/scraps/9b51c5b2a2d954
https://www.mangago.me/home/mangalist/4322746/
https://zenn.dev/garageplay/scraps/46c57337fe1906
https://www.mangago.me/home/mangalist/4322754/
https://zenn.dev/garageplay/scraps/697bf570a645ea
https://www.mangago.me/home/mangalist/4322757/
https://zenn.dev/garageplay/scraps/d78c4cf655566f
https://www.mangago.me/home/mangalist/4322761/
https://www.mangago.me/home/mangalist/4322788/
https://zenn.dev/garageplay/scraps/34976c62880bc0
https://www.mangago.me/home/mangalist/4322814/
https://zenn.dev/garageplay/scraps/b3d0732e6c80d1
https://www.mangago.me/home/mangalist/4322817/
https://zenn.dev/garageplay/scraps/6919e8997ec43e
https://www.mangago.me/home/mangalist/4322819/
https://zenn.dev/garageplay/scraps/15b415b805cd87
https://zenn.dev/garageplay/scraps/3129764601a53b
https://www.mangago.me/home/mangalist/4322845/
https://www.mangago.me/home/people/5635442/list/
https://justpaste.it/hlx8s
https://pastelink.net/apkdc86r
https://notes.io/eNhPc
https://wokwi.com/projects/477149598370327553
https://mewe.com/post/show/6ac521faa10f583c1d782e0a
https://www.grepmed.com/dreamseries
https://trungmyjsc.com.vn/danh-sach-cau-hoi/yayat-bitcoin
https://longbets.org/user/yayatbitcoin/
https://daily.dev/posts/https-dreamserieshd-blogspot-com—lpckvd345
https://graph.org/httpsdreamserieshdblogspotcom-10-06
https://hedgedoc.dezentrale.space/s/cwhaIwR1aH
https://etextpad.com/g4urfivxbi
https://pastebin.com/JMv5qjSb
https://ikofficial.com/posts/53640
https://x.com/NP5230322012050/status/2064220369654100395?s=20
https://bsky.app/profile/thanabodee02.bsky.social/post/3mntid6h3qk26
https://Thanabodee168.raindrop.page/newza-71770360
https://mastodon.social/@Thanabodee168/116718568253187130
https://tooter.in/Thanabodee168/posts/116718584186458737
https://multy.me/yqZaP
https://x.com/NP5230322012050/status/2064220369654100395?s=20
https://bsky.app/profile/thanabodee02.bsky.social/post/3mntid6h3qk26
https://Thanabodee168.raindrop.page/newza-71770360
https://mastodon.social/@Thanabodee168/116718568253187130
https://tooter.in/Thanabodee168/posts/116718584186458737
https://multy.me/yqZaP
https://www.mangago.me/home/mangalist/4318374/
https://www.mangago.me/home/mangalist/4320538/
https://www.mangago.me/home/mangalist/4320763/
https://www.mangago.me/home/mangalist/4320767/
https://www.mangago.me/home/mangalist/4320773/
https://www.mangago.me/home/mangalist/4320777/
https://www.mangago.me/home/mangalist/4320779/
https://www.mangago.me/home/mangalist/4320784/
https://www.mangago.me/home/mangalist/4320788/
https://www.mangago.me/home/mangalist/4320791/
https://factsplat.com/splats/8c88b9c2-de48-4e29-961a-c014f1159f5c
https://www.mangago.me/home/people/5633519/list/
https://www.mangago.me/home/mangalist/4320802/
https://www.mangago.me/home/mangalist/4320810/
https://www.mangago.me/home/mangalist/4320825/
https://www.mangago.me/home/mangalist/4320836/
https://www.mangago.me/home/mangalist/4320845/
https://www.mangago.me/home/mangalist/4320848/
https://www.mangago.me/home/mangalist/4320857/
https://www.mangago.me/home/mangalist/4320864/
https://www.mangago.me/home/mangalist/4320867/
https://www.mangago.me/home/people/5634092/list/
https://www.mangago.me/home/mangalist/4320868/
https://naya.com.np/post/p179122953390zxp
https://naya.com.np/post/p17912297658qx3p
https://naya.com.np/post/p1791229930gewcf
https://naya.com.np/post/p1791230194dfyo7
https://naya.com.np/post/p1791230467djqau
https://naya.com.np/@filmsarok
https://naya.com.np/post/p1791230897bhpj4
https://naya.com.np/post/p1791231044kq6n2
https://naya.com.np/post/p1791231249k5brm
https://naya.com.np/post/p17912314004ni3o
https://naya.com.np/post/p1791231603y7t3v
https://naya.com.np/post/p1791231794q6pos
https://notes.io/eNaMH
https://mewe.com/post/show/6ac4087282571d50da610211
https://wokwi.com/projects/477074119781627905
https://www.grepmed.com/yayatsolana
https://trungmyjsc.com.vn/danh-sach-cau-hoi/yayat-solana
https://longbets.org/user/yayatsolana/
https://gettr.com/post/p44dag43568
https://ikofficial.com/posts/53640