Direct Mail Marketing in 2021
As you prepare plans to market your organization in the changing (and challenging) business environment of 2021, it's important to consider direct mail (actually printed and delivered to your physical address!).
This article highlights some interesting numbers from a website which, although having a strong bias, according to its name, are backed up by cited research. Anecdotally, our customers repeatedly have success creating and maintaining sales (or generating donations in the case of non-profits), using addressed targeted mail and neighbourhood mail, which is unaddressed print sent via Canada post to targeted areas. This article confirms the value of direct mail marketing.
As you think about ways to reach your customers, especially with print, don't hesitate to contact us at TheBusinessBox.ca